Continuity editing final

First continuity draft

Unit 2- Conventions of a corporate video

I think that this is an example of a bad corporate video because it s very boring. firstly there is no actual footage everything we see is pictures almost like a slide show, this will not attract the viewer because they cant see actual footage of people or where it is. Also there are no interviews, so the viewer will not know what other people think of the business and it also wont any questions so if the viewer did have a question that the interviewee asked they wont find out the answer anyways. The video didn't show any history of the business so the viewers wouldn't know how long they have been going for and any achievements and improvements that have happened. finally the music is boring so it may put the viewer off from the beginning.

Unit 2- Conventions of a corporate video

A corporate video is a informative video that advertises an organisational company. The aim of a corporate video is to attract the viewer and advertise the company.The duration of a corporate video is much longer than a normal advertisment, this is because the corporate video can tell the viewer more than it can in a normal tv advertisement. a good corporate video should tell the viewer about the company, where abouts its based, what the company does, how good they are, show how they work etc. The example of a good cororate video im using is the Malaysian airlines corporate video. At the beggining it starts by showing the viewer how long they have been going for and the progress and changes they have made. this shows the viewer that they are always improving and getting better. it then informs the viewer about what countrys it flies to and from so they know whether they can use it or not. The corporate video then spends abit of time telling the viewer about awards they have won, how good their cabin crew are. they do this by showing each award they have won and how many times tey have won it, and it then shows us that they have had the best cabin crew for 10 years. This is done to attract the viewer even more because it is showing the quality of their airlines.Throughout the hole video it repeats itself by quoting 'were one of the worlds best airlines'.