I think that this is an example of a bad corporate video because it s very boring. firstly there is no actual footage everything we see is pictures almost like a slide show, this will not attract the viewer because they cant see actual footage of people or where it is. Also there are no interviews, so the viewer will not know what other people think of the business and it also wont any questions so if the viewer did have a question that the interviewee asked they wont find out the answer anyways. The video didn't show any history of the business so the viewers wouldn't know how long they have been going for and any achievements and improvements that have happened. finally the music is boring so it may put the viewer off from the beginning.
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