Large number of cuts
Cuts are used in music videos to try and get the viewer drawn into the video, the cuts have to be in time with the beat to draw the viewer in more because if its not in time with the beat its confusing and takes the viewer of the song. this cutting technique has been succesful in this music video because it cuts in time with the song. this makes the video more eye catching and draws the viewer in alot more so they enjoy watching the video while listening to the song. also it dosent confuse the viewer because it cuts in time so its more enjoyable to watch. the quick cuts can connote that the music is fast beat so this can connote that the artist sings fast songs.
If there isnt many ucts in a music video it can be quiet boring. here is an example of a music video with not many cuts. the viewer may find it boring because its not very intresting because its just a many with monkeys dancing to a song. this can take the viewers concentration off the video because not much is happening so it is quiet boring. this can connote the artist makes more chilled out slow songs because there isnt any cuts so there isnt much of a beat or a quick beat.#
Special effects
Special effects are used in the best music videos. They are used to attract the viewer and to keep the viewer watching the video. If the special effects are really good then the viewer may enjoy the song more. This technique has been successful because its very eye catching and the special effects link in with music because, the special effect is people and objects being drawn with a tape. This can keep he viewers focus on the song because they will not want to look away because its good also it will help them enjoy the song more. These special effects are coming out from tapes so this can connote the video has something to do with music.
In this music video they have tried to add special effects but they are not very good. This is a bad example of special effects because they are supposed to attract the viewer more and make the video more enjoyable but the special effects were not very good so it didn't work. This would bore the viewer so it wouldn't be very effective.
Cutting to the beat
The technique of cutting to the beat is used to draw the viewer into the video more. it can make it more enjoyable and eye catching t watch. it also goes with the flow of the song so its better to watch. This technique has been successful because it cuts with the beta, the beat is fast and the cuts keep up with the fast tempo. The effect of this technique is that it makes the video more enjoyable and people will talk about it more. it can also connote the type of music so if there's lots of cuts it can connote its a fast song.
This is a bad example of cutting to the beat because, the song is playing and the cuts are very random. The cuts do not go with the beat. This can loose the viewers interest and concentration on the song because it can be confusing. It can be confusing because the tempo of the song is different to the cuts of in the video so the viewer is trying to concentrate on two things, the video and the song.
Varied camera language
Varied camera language is used to show movements of people in a video and to keep the video good and not boring. This is a good example of varied camera language because the camera is always moving and there is a variety of different shots, angles and camera movements. this makes the video better because it will not bore the viewer. It can also show the movement of the characters and where they are going. Also it can connote the type of song so if theres little camera movement it could be a slow paced love song or ballad but if theres alot of camera movement then it could be a party song.
Here is an example of a video with not much varied camera movement. This is quite boring and can loose viewers interests very easily because not much is happening.
Green screen
Green screen is used so the video can be in any location or somewhere that doesn't even exist without going there. In this video it has been used good because it doesn't look obviously fake. This will draw the viewer in more and make it more enjoyable to watch because it makes the video more like a movie.
Here is an example of bad green screening. Its bad because the boy in the video is wearing the same colour as the screen so his body gets cut out of the image. Also the background image is not very eye catching and it it quite boring so this will loose viewers attention.
Lip-syncing
This technique is used to make the audience think that they are singing but they aren't. This is good because the performer could be doing a dance routine and look like hes singing when he actually isn't rather than dancing and singing really bad. It has to be done good like in the video above because it will look like they are actually singing where as in the video below you can tell the artist isn't really singing and it looks really bad.
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