purpose of a music video

promotion of new music release
This purpose is to raise awareness of the new song or album. Raising awareness can increase launch sales because people will know when the new song or album is going to be released so they will be ready to buy it.The release date is usually turned into a special event with a countdown and sometimes even a launch party. Also on the internet on websites such as Youtube it can raise awareness in areas where artists are unknown for example there could be an advertisement on a different song saying that the track or album is going to be released.

Visual representation of an artist
Also music videos can be made is because of the visuals. This allows the Artist to be seen without having to preform. It also shows the audience the artists brand more clearer. For example if the music video is filmed in a gym and has lots of footage of people working out this can connote their brand is fitness and they like to keep in shape and that they want to promote healthy living and fitness. Also if the lyrics match the video and whats happening in the video it can be easier to understand.



Play ability of songs on music channels
When new songs are released music channels play the song allot and more frequently then others, this is so more people find out about the song and so people know about it. This can increase sales of the artists new rack and promote them. Also it can change their rank in popularity for example if a new grime song is released and is frequently played on channel AKA it can become very popular and make it on to bigger and better chat shows.

Synergy
Synergy is used to promote and raise awareness of both the artist and the institution. For example every year x factor make a charity song that all their contestants sing that usually becomes Christmas number one in the charts. This will show everyone the talent x factor have because the people they have made a number one single.


Art 
If the music video is really good it can make the song even more popular. Also it can get people talking and it could be remembered fr a very long time.The video could even be more popular and remembered more than the actual song itself.