Music video outlets

Mainstream TV
Mainstream TV is television that is shown to most of the public and it is really popular. So if a song is shown on mainstream TV alot of people will hear and see it. This is good for a new song because if its new it will be shown to allot of people fast so the audience will be bigger. Also it could increase the size of the artists target audience. This is good for the label because they will pay only a small amount for it to be shown and mainstream TV is easy to access and its accessible to a large number of people. An example of a music show for mainstream TV would be top of the pops. When They was on TV they was on a channel that everyone could watch and they showed live performances and new music.

Music channels
Music channels are TV channels specifically for music. Music channels are good because they have chart shows so the public know how well songs are doing, shows that show how a music video was made, they show music videos and they promote new releases. Also shows such as MTV have other channels for different genres for example MTV base for hip hop and RnB, MTV hits for pop and MTV dance for clubland songs. Music channels are good for the artist and the song because when a new song is released its shown lot for the first week or two since it has been released. This can show the target audience the song and promote it more however on a downside if the song is shown too much viewers may get annoyed, Also with MTV's channels for specific genres it limits the size of the audience the artist can appeal to. This is good for the label because if the music channel promotes and shows the song a lot when its first released then the label can make a lot of money in early sales.


Direct CD/special edition CD/DVD releases
Some artists release exclusive footage with their CD's. Most of the time this is the record labels choice. This is good because the release of an album would be more hyped up and also it will persuade the target audience to buy it because they get to see something you cant see anywhere else. however on a downside people may think they can watch it for free on the internet so their is no point paying for a CD. This is good for the artist because it shows the audience more about themselves so the audience can relate to them and find out what their lives are really like.

Streaming websites
Streaming websites like youtube are good because people can watch music videos for free and its easy to access. Its also free for the video to be posted so the artist does not loose any money. Also there are links to other songs from the same genre. This will benefit the artist and the label because millions of people use youtube all over the world so they can see the music video. Also for unknown artists that post videos of them singing on youtube if they get good ratings then they could rise up the ranks and get signed by a record label. A good example of this would be Justin Bieber, as he released a video of him singing on youtube and then he was signed and now he has global success. Its also good for the artist because they can increase the size of their audience for free.


Artists websites
Artist websites are good because it shows everything about an artist and their music, it also has some business tie ins and you can purchase merchandise or tour tickets. This is good for the artist and the label because people can view only the artists music so it wont send them to someone else s music like youtube so it doesn't make competition fierce. However the audience size is limited and it is unlikely your target audience will increase.

Downloads (illegal and legal)
Downloading music legally is good for the audience and the artist because, The download cost money will go to the artist and the audience wont face any trouble if they are caught. However if music is downloaded illegally then the artist wont gain any money and it could affect the rannk they get in a chart shwo.